The Poor Peoples Campaign 91968)

What the Poor People’s Campaign Was

The Poor People’s Campaign was a movement started in 1968 to fight poverty and economic inequality in the United States. It was organized by Dr. Martin Luther King Jr. and the Southern Christian Leadership Conference (SCLC).

The campaign focused on helping poor people of all races who were struggling to meet basic needs like food, housing, jobs, and healthcare.

Why the Campaign Was Created

Dr. King believed that civil rights were not only about voting and laws, but also about economic justice. Many families — especially Black families — were still living in poverty even after major civil rights laws were passed.

The campaign was created to bring attention to:

  • Low wages and unemployment

  • Poor housing conditions

  • Hunger and lack of healthcare

  • Inequality affecting people of many backgrounds

What the Campaign Did

  • The Poor People’s Campaign planned a peaceful protest in Washington, D.C. Thousands of people traveled to the nation’s capital to demand change.

    Participants built a temporary community called Resurrection City, where they lived together while calling on the government to address poverty and inequality.

What Happened After Dr. King’s Death

  • Dr. Martin Luther King Jr. was assassinated in April 1968, just weeks before the campaign began. Even after his death, leaders and supporters continued the movement to honor his vision.

    Although the campaign faced challenges, it helped bring national attention to poverty and economic injustice.

Why the Poor People’s Campaign Matters

  • The Poor People’s Campaign showed that civil rights include the right to live with dignity. It reminded the nation that freedom means more than laws — it also means access to opportunity and basic needs.

    The campaign’s message continues to influence movements for economic justice today.

 Kid‑Friendly Reflection

  • The Poor People’s Campaign teaches us that fairness includes caring for people who are struggling and working together to make life better for everyone.



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